About Better Visibility
Experience Built on Understanding What Businesses Need!
Analysis comes naturally to me—it’s how I think and how I solve problems. I’d like to think that I am pretty creative too. For over 30 years in Information Technology, I’ve focused on understanding how businesses work and improving how they succeed. As a business analyst, developer, and web designer, I’ve helped organizations of all sizes—from startups to Fortune 500 companies—turn complex challenges and market opportunities into practical, effective digital marketing solutions. My work has always been customer-focused—understanding who a business serves, how those customers think, what drives their decisions, and how to make it easy and intuitive for them to find and use the services that my clients offer.
Business analysis, at its core, is about seeing the full picture of a business—its market, processes, customers, and goals—and supercharging content generation by leveraging exciting new AI technology - most exciting for you! I believe that the best solutions always begin with proper analysis of your business, AND your customers’, needs and objectives and meeting those in the most intuitive and effective ways to market using the best of today’s emerging technologies.
Bringing Business Analysis to SEO and AI Digital Marketing Content Generation
That same analytical mindset drives everything I do today. What sets me apart in Content Generation and SEO / AI Optimization is this strong foundation in business analysis and hands-on experience implementing solutions that work. I approach digital visibility like any other business problem—with structure, data, and purpose. My work goes beyond building SEO and AI knowledgebases. I analyze a business’s online presence—its website, content, competitors, and search performance—to identify what’s working, what’s not, and where the biggest opportunities lie. From there, I develop clear, practical strategies to improve visibility, engagement, and conversion—all grounded in measurable data and tailored to each client’s specific goals.
Bringing Enterprise-Level Insight to Small Businesses
I am passionate about working with small businesses and entrepreneurs. I founded BetterVisibilityOnline.com to bring this level of insight and make professional SEO, AIO, and GEO online content visibility strategies accessible and affordable. I believe AI works best when is under human oversight and intervention, where data meets intuition. Its a new powerful advantage for any business! The real power of AI combines AI intelligence with human analysis to produce authentic, high-performing content aligned with real business goals.
The Analyst is Always at Heart of the Matter
At heart, I’m an analyst and believe that all great business solutions depend on sound analysis and turning real data into a bona fide strategy, and strategy into measurable results.