Our Process
Step 1: Build Your Custom Business Knowledgebase
Every strong visibility strategy begins with deep understanding. Our process starts with a human-led business and market analysis to uncover valuable insights about your audience, competitors, services, and opportunities. We gather and organize extensive data unique to your business—laying the groundwork for truly targeted SEO and AI optimization.
We then apply advanced AI tools to expand and structure this information into a custom knowledgebase that becomes the foundation for all future content and keyword research. This hybrid approach—combining professional market analysis with AI intelligence—produces more accurate, personalized, and affordable results than generic SEO services. Each piece of content is refined through expert human editing to ensure it’s authentic, polished, and perfectly aligned with your business goals.
Step 3a: Generate Raw Keywords
Using your business knowledge base and competitor examples, AI creates an initial list of relevant keywords. AI can’t access live SEO metrics. We will use professional tools later in our process for full analysis of your keyword library, but this step quickly reveals a good range of brainstorming bright ideas that your audience and competitors are already using.
Step 3b: Validate and Prioritize with Google Keyword Planner
We upload these raw ideas into Google Keyword Planner to reveal real search volumes, related phrases, and ranking potential. AI and human review then refine the list to emphasize high-intent, location-specific keywords—those that actually drive small-business visibility (e.g., “pediatric OT telehealth in Los Angeles” vs. “occupational therapy”).
Step 3c: Finalize with Professional SEO Tools
Step 2: Analyze Marketing Opportunities
Many customers may not even know to look for you! These new customers may not realize that you offer solutions for them!
For this, it highly effective to create cross referencing categories and tables to find all the highest value Google and AI keyword and content.
For example, a bodyworks and esthetician business might offer many types of services such as sports injury massage or custom facials. When you cross reference these services with the conditions that may be treatable for one of these treatments you can greatly improve your online presence and audiences. This is because someone who may be searching for treatments for a sports injury or rosacea might not even realize that there are specialized body and skin therapies that are ideal for them that they didn’t ever realize were great solutions.
Step 5: Build a Content Cleaning Profile
At BetterVisibility.com, we make sure your content always reflects your brand’s standards. Because your SEO and AIO library is so extensive, we create a custom cleaning profile to automatically exclude anything that doesn’t fit your business—such as explicit, adult, or off-brand material.
For example, a bodywork business might remove content related to medical advice, product promotions, or review-style topics like “best massage chair.”
Step 3: Build Your Search and Keyword Database (SEO + GEO)
Even in the age of AI, Search Engine Optimization (SEO) and valuable keywords remain the backbone of your online visibility - If you sell a product or service, AI still has to find you! Before we create your full AI visibility database, we conduct an in-depth, multi-phase keyword discovery process designed to uncover how real customers are searching for your services today. Later in our process we will create the data structures most recognizable by AI for your unique business.
This process combines AI-generated ideas, competitive research, and real search-engine data to identify the most valuable search phrases for your unique business. The right keywords are pure gold—helping you attract more qualified traffic, rank higher in both Google and AI search tools, and connect with customers who are actively looking for exactly what you offer. Steps a,b,c describe the details of this step in our process:
We upload your refined keyword list into advanced tools like Ubersuggest to uncover 500+ top-performing keywords for your business. From these, we build keyword clusters, topics, and answers that guide all future content—ensuring your website, blog posts, and listings are fully optimized for both Google and AI visibility. This library your business treasure!
Step 4: Build Your AI Visibility Database (AEO + AIO)
Stand Out in the new wide open frontier of AI !! Search Engine Optimization is evolving into Search Everywhere Optimization—because people now search not only on Google, but also AI tools, voice assistants, and chatbots. These systems don’t just scan for keywords; they interpret answers, topics, keyword clusters, and concepts which makes Answer Engine Optimization (AEO) and AI Optimization (AIO) essential for modern visibility. We transform your keyword library into the data structures necessary for your business content to be easily understood by AI platforms. This approach yields conversational content that mirrors the way real people—and AI systems—ask and answer questions and recognize your business information.
Step 7: Performance Tracking
We’ll fully set up, optimize, and enhance your Google Business Profile so your business profile and location appears in local searches, maps, and AI-powered results. This includes writing optimized service listings, descriptions, and posts using your keyword research, plus adding images, categories, and metadata that improve your visibility and customer engagement.
Step 6: System Prompt Engineering & Custom AI Content Generation
Once your SEO and AI Visibility Databases are complete, we build custom AI systems—including tailored chatbots and prompt frameworks—designed around your business knowledge base. These systems use your verified keywords, topics, and tone of voice to generate consistent, on-brand content for every channel: websites, blogs, listings, and social media.
Through system prompt engineering, we train AI to think like your brand—ensuring every response, article, or caption it produces is accurate, aligned, and optimized for both search engines and AI discovery. This creates a scalable, automated foundation for generating high-quality online content that truly represents your business everywhere it appears.
We don’t just optimize your content — we make sure you can see the results. Using Google Search Console, Google Analytics, and professional tools such as Ubersuggest, we track every key measure of your SEO success. You’ll know which keywords your site is ranking for and how those rankings improve over time, how often your pages appear in search results, and how much organic traffic you’re gaining. We also monitor where your visitors come from, how they interact with your site, and which content drives the most results. With clear, easy-to-understand reports, you’ll have complete visibility into how your SEO is performing and where your biggest growth opportunities are next.
